![]() McMahon, understanding its eternal value, gobbled up trademarks and assets-the most valuable asset being Heyman himself. Financial challenges led to ECW's filing for bankruptcy in April 2001. It also in many ways inspired WWE's Attitude Era-the formula that helped put WCW out of commission. This recipe birthed a cult following of rabid fans who lived and breathed all things Extreme. ECW management featured violence and organically built-up, compelling characters, gave future superstars a chance and produced high-quality matches, all on a budget that paled in comparison to that of WWE and WCW. ![]() Heyman and his roster fought tooth and nail for a slice of the MTV generation's attention. Led by longtime industry disruptor Paul Heyman, ECW refused to be ignored, despite a constant battle against two billionaires with massive television deals. McMahon had won.īuried under all the media attention handed to the Monday Night Wars was a Philadelphia-based promotion, dubbed Extreme Championship Wrestling. ![]() When the bottom fell out from WCW, and WWE purchased the company in March 2001, the wars were over. ![]()
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